Matt Lester, Creative Director
Brand positioning is a coming together of beliefs and values, mission and vision, history and identity, personality and voice. It is an agreement between the key stakeholders of a brand on what differentiates them, what makes their brand unique in its space and ownable in the larger landscape. It is not something the data and analytics alone can discover but rather something that must be uncovered and realized via the human factor – question by question, answer by answer, word by word. Brand positioning is brand truth.
Brand positioning is something I have spent a great deal of time doing. There’s a rigor to it, a process that has proven itself tried and true. Follow it, and together we will find your brand’s North Star – an ownable truth that will inform verbal branding, visual branding, social branding; an ownable truth that will clearly and simply position your brand so that everyone who touches it, from the most junior copywriter to the most senior creative director, will all unite. Truth matters. Find it, and your brand will find its purpose.
(Brand positioning documents are not public facing. Please contact Matt Lester directly to review the work.)